MAS Marketing
Unifying branding throughout the company.
Project Type
UI/UX Design
Animation
Templates
Role
Lead UX Designer
The Problem
MAS Medical Staffing did not have unified branding across products, social media, internal marketing, and other subsidiaries.
Team
Ben Burrows Chief of Digital and Experience
Jessica Nathanson Marketing Manager
Peyton Burton Marketing Automation Coordinator
Background
MAS Medical Staffing had undergone an incomplete brand update in 2020. In 2023, I joined the marketing team as well as contributing to MAS's product team. In doing so, we found that we had a large issue with unified branding. Most of our products felt disconnected from each other while other entities within the company didn't feel like they were apart of MAS Medical Staffing at all.
Research
While working on expanding our branding, I did an analysis on our social media. In doing so, we found that we were lacking an online presence in comparison to our competitors. Along with updating our products, we decided to also prioritize our social media. MAS has three sections, Per Diem/Contract, Home Care, and Community Health that all had separate social media accounts. Along with unifying these accounts, I created multiple templates for the marketing team to use for weekly posting.
Original MAS Medical Staffing Instagram posts
Updated social media mockup
Social Media Rebrand
In order to create uniform branding, I created a more in-depth brand guide, Canva templates, and other assets to help the team. The team was then trained in the guide and created a plan for posting along with a regular schedule. All social media platforms were updated with new images and matching logos. MAS badly needed to present themselves as clean, professional, and friendly. This new branding and social media presence helps them achieve this.
Original MAS Medical Staffing Linkedin Banner
Updated MAS Medical Staffing Linkedin Banner
Conclusion
Along with updating social media, there were promotional videos, images, and websites made. Check them out!
Examples
Here are some examples of templates, posts, and animations I did while working with MAS Medical Staffing. Feel free to reach out to me for more specifics and examples.
Indeed ad for MAS Home Care
Animation for Instagram
Example of social media posts and templates
Social media story template
Indeed ad for MAS Community Health
Animation within email banner
Animation within email banner
Promotional video for the MAS Client Portal